Commodore: a Company on the Edge
Posted By azog on January 24, 2012
I just finished reading Commodore: a Company on the Edge, and wanted to post about it.
The book is the history of Commodore from their early days until the departure of Jack Tramiel in 1984, at the same time they announced the Plus/4. A sequel is promised which will follow Commodore from Tramiel’s departure until the ultimate closure of Commodore in 1994.
This book doesn’t cover things like the C128, the near-mythological C65, Q-Link, and etc. Those are all from the post-Tramiel era. My own personal interest in Commodore ends with the death of their 8-bits, having no interest in the Amiga, then or now. But Tramiel was also involved with the early phases of the Amiga, so I hope the second book will follow him, at least incidentally, on his next venture.
When I migrated off my C128D, I had full intentions of moving to the Amiga, but for some reason, I never quite got there. I think in some ways it was the mentality of the Amiga crowd that turned me off, in the same way that I find Apple fans distasteful. When the time came for me to move to a 16-bit computer, happenstance would have me opting for an Atari ST, and I followed Atari thru the Falcon and the Jag, until their own death. It took me about 10 years to learn that I was unknowingly still following Tramiel’s ventures.
I think it is important to remember these histories and I would recommend this book to anyone who is interested in this era of history. The Apple-centric mentality of today would try to erase the history of Commodore. The book details various incidents of this type of revisionist history, where it is more important to feed a companies PR image rather than document reality. A short while ago, I was in Target looking for TVs with an S-Video input, and the college-aged salesperson asked me why. When I mentioned the Commodore 64, she said, “what is that?”. I was saddened.
But the book is more than just the history of Commodore, it’s also the history of the early days of personal computing, when a handful of people with vision and drive created an industry that previously didn’t exist. It was not the kind of industry like today, driven by salespeople saying “you need this”, trying to fulfill a need that doesn’t exist. Just the opposite, it was an industry built by people who saw a need that wasn’t being met, and designed products to meet those needs.
The book also illustrates that success in business is not always just drive and vision, but sometimes just pure luck. The best example given is that of VisiCalc, which was written on the Apple II, simply because the PETs were being used, while the Apple II sat idle. The PET version of VisiCalc came along later, but by that point, VisiCalc on an Apple II was the “killer app”.
Our current tech society clamors for new tech every six months, and products which over a year old are considered antiquated. But the 6502 drove a viable industry for more than 10 years, and it was not just Commodore that used it, Apple, Atari, Nintendo, and others also used the 6502.
If you look back on the 6502 today, you might scoff at its simplicity, but these people designed it _by hand_. I am not sure there are many of us today who can start at point zero, design a processor, and see that design thru all points of production until millions or perhaps even billions of them were produced. FPGAs and softcores don’t count for this exercise.
Lest you think this book is just a simpering adulation of Commodore, it is quite candid, discussing both their successes as well as their problems. I think my favorite quote from the book is, “The only people happy with Commodore were their end customers.”








































